Bachelor of Business Administration

Bachelor of Business Administration (BBARL)

The Programme is of 96 credits comprisingof all compulsory courses with an Internship and On the Job Training
in the first, second and third year respectively. The programme is offered with modular approach as given below:
a) First Year—Diploma in Retailing (DIR)
b) Second Year—Advanced Diploma in Retailing (ADIR)
c) Third Year— Bachelor of Business Administration (Retailing) (BBARL)
d) Three months internship in the first year and OJT subsequently in the 2nd and 3rd year.
e) A Viva Voce after submission of the Work-Book for BRLT5, BRLT9 and BRLT16
f) DIR &ADIR are only exit points.
g) Programme will be offered once in July every year.


(i)Category A–Direct Entry

(a) 10+2 /equivalent. The student shall submit a demand draft in favor of IGNOU payable at New Delhi
along with the duly filled in application form.
(b) University provides reservation of seats as per Government of India rules.

(ii) Category B – Sponsored Admission

The sponsor is allowed to nominate employees, who have passed 10+2/equivalent, from their Retail Organization.
The sponsor will submit a letter on the company’s letter head issued by the competent authority along with an
individual application form of the candidate nominated with the Programme fee through a Demand Draft drawn
in favour of IGNOU payable at New Delhi.

Medium of Instruction: English

Duration: Minimum 3 years and Maximum 6 years; offered only July cycle of admissions.

Fee Structure: Rs. 27,000/- for full programme to be paid year wise @ Rs.9,000/- per year.

Programme Details:

Diploma in Retailing (DIR) (Ist Year)

Course Code Title of the Course Credits Download
BRL 1 Overview of Retailing 4
BRL 2 Retail Marketing and Communication 4
BRL 3 Retail Management Perspectives and Communication 4
BRL 4 Customer Service Management 4
BRL 5 Internship and Viva-Voce 16
Total Credits 32

Advanced Diploma in Retailing (ADIR) (IInd Year)

Course Code Title of the Course Credits Download
BRL 6 Buying and Merchandising-I 4
BRL 7 Store Operations-I 4
BRL 8 Human Resources 4
ECO 1 Business Organisation 4
BCOA 1 Business Communication and Enterpreneurship 4
AMK 1 Marketing 4
BRLT 9 On the Job Training and Viva-Voce 8
Total Credits 32

BBA (Retailing) (BBARL) (IIInd Year)

Course Code Title of the Course Credits Download
BRL 10 Buying and Merchandising-II 4
BRL 11 Retail Operations and Store Management-II 4
BRL 12 Visual Merchandising and Store Management 4
BRL 13 Customer Value Management 4
BRL 15 IT Application in Retail 4
BRLT 16 Marketing 12
Total Credits 32


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